CORONADO Most Coronado hotel guests will pay a bit more for an overnight stay starting next week as part of a plan aimed at benefiting local businesses suffering through an economic slump.
The city’s four major hotels agreed to raise the hotel tax a half-percentage point starting July 16 to fund marketing and promotion efforts, including a $250,000 contract with the San Diego Convention & Visitors Bureau. Coronado’s hotel tax, at 8 percent, is among the lowest in San Diego County, second only to Lemon Grove’s 6 percent.
City officials are directing the effort and last month approved the formation of the Coronado Tourism Improvement District. The council last year turned down a Chamber of Commerce request for $350,000 to fund a marketing program. The thinking was that local businesses would get more out of a tourism district in the long run.
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