It’s the largest tented flower show in the nation and it’s Coronado’s longest-running tradition. Get ready, because the 102nd Coronado Flower Show, “Ocean of Flowers,” is set to make waves at Spreckels Park April 20-21, 2024.
“’Ocean of Flowers’ was a theme that was inspired by the close relationship so many Islanders feel in their connection to the water, and its timing felt extremely relevant given the efforts being made to protect one of Earth’s most valuable resources,” said Sara Stillman, President of the Coronado Floral Association (CFA). “Bringing the ocean into the spotlight will allow us to borrow a rich and dynamic backdrop against which our community members can share their love of flowers and beautiful blooms.”
While the theme “Ocean of Flowers” brings to mind imagery of colorful water motifs and floral fantasies, it also has sparked the Coronado Floral Association’s desire to partner with local community groups, said Stillman. This year, the CFA welcomes Emerald Keepers as an Educational Exhibitor.
“Our hope is to use this year’s theme as a catalyst for conservation and encourage attendees to gain a broader awareness of the need to care for our oceans,” said Stillman.
Gina Falletta, who designed the logo, worked hard to incorporate this year’s theme into the visual experience.
“This year we wanted to create an enchanting underwater experience,” said Falletta, of Gina Falletta Design. “This encompassed a large array of beautiful, colorful flowers interlaced with mystical ocean elements, to make you feel like you’re floating within the art.”
New to this year’s Flower Show lineup is a special category to the home front judging: Homes can also win a ribbon for earth-friendly landscaping, according to CFA Communications Chair, Stephanie Clegg.
In addition, the flower show will offer an expanded selection of food and beverage from local hotspots in addition to old favorites, according to Kelly Kephart, Hospitality Chair.
For the very first time the flower show experience will extend “Beyond the Tents,” allowing local businesses to partner with the CFA in new ways. The program includes bringing floral installations to local storefronts, as well as floral-influenced menus to restaurants, according to Colby Freer who is spearheading the program.
“While the show itself remains at the core of celebration, ‘Beyond the Tents’ represents a widening of this tradition,” said Freer.
And to the delight of families all over the island, the CFA is bringing back a favorite tradition: family movie night at the park the Friday before the show.
“This tradition dates back to the 1940s,” said Ali Blake, Vice President of the CFA. “I see this as a way to foster connection with the community while creating lasting flower show memories for children.”
Blake says the Coronado Flower Show has always been about bringing people together around the lighter things in life: flowers and design. While she admits it is a Herculean effort, it’s a tradition that will always be upheld.
The show is 100% volunteer-based, and they’re always looking for more help.
“I’d love for others to feel the magic of stewardship – it’s modern day kindness. Join us for the love of the ocean, flowers and all things Coronado,” said Blake.
Clegg says that the event brings so many families together and is a beautiful way to bridge the gap between generations old and young.
“We have volunteers who have been lifetime members, and we have some who are new to Coronado,” said Clegg. “We just want to continue sharing the love of flowers and beauty on our wonderful island.”
Get your tickets and become a member here. And stay tuned for more info about the 1922 Club!
Coronado youth can get started with various opportunities to participate: