Q&A with Advertising Photographer Dana Neibert

Dana Neibert is an advertising photographer based in Coronado, California, just outside of San Diego. A campaign he shot for Chevy Trucks was featured on POP in an interview with Peggi Jeung many months ago and I’ve been waiting for a break in the schedule to reach out to him. Luckily, he had some time between jobs and was interested in being interviewed—word hadn’t made it to San Diego that I sometimes come back three and four times with clarifications, more questions and requests for more images and he said ‘yes’ right away.

Trained at California College of the Arts as a graphic designer, Dana spent many years working as an agency art director before transitioning to commercial photography, where he expands on his award-winning graphic sensibility to produce his instantly recognizable lifestyle, landscape, travel, automotive and conceptual images for an international client list that includes American Express, Four Seasons, Lexus, GM, AT&T, Eli Lilly, Frito Lay, Johnson & Johnson and Intel among others. I often try to get to the heart of what informs a photographer’s work. With Dana Neibert, it came back over and over to his love of image making which is evident in his precise and expressive compositions and color choices, and the ease and beauty he captures in his portraits and lifestyle shots.

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