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Tuesday, March 31, 2020

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Is Dockless Biking the Wave of the Future?

LimeBike recently launched in Imperial Beach and could make its way to Coronado as a dockless bike sharing service.

LimeBikeImagine this. You get off the ferry in Coronado, grab a bike that happens to be sitting at the ferry dock, bike over to your destination and leave the bike pretty much wherever you want without searching for a place to lock it up. Sounds great, right? Or, maybe not so much in a town where stolen bikes are regularly in the police crime reports… But, how about this? The bike belongs to a dockless bike sharing program, sanctioned by the City of Coronado, and it has its own self-locking mechanism, GPS, and alarm so that you never have to worry where you leave it. LimeBike appAll you have to do is download the app, enter your credit card information and scan the bike that you want to use. When you leave the bike, you engage the built-in wheel lock – essentially, returning it.

Coronado might have just this sort of business by October or November in the form of the LimeBike service.

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Bike sharing has become relatively common worldwide over the last ten or so years. But, dockless bike sharing is something entirely new.

LimeBike Your ride anytimeLimeBike is a venture founded just this year. It offers dockless smart bikes to cities, schools, and other institutions that can use them. The main difference for a user between a traditional bike share program and LimeBike is that the bikes are dockless and relatively easier to use. The main difference for towns, such as Coronado, is that docks take space and cost money to maintain – according to LimeBike, a city’s share of the cost of a traditional bike share program can be as high as $5,000 per bike. By eliminating that cost, LimeBike aims to provide cities and other institutions with more bikes than a traditional bike share program can and, at no cost to the city.

So, how much would it cost the user? According to LimeBike’s Colin McMahon, San Diego City Launcher, just $1 per half hour with no deposit or subscription. Or, if one chooses a monthly subscription, the cost would be $30 for 100 (half hour) rides.

Who would have the most to gain if LimeBike does enter the market? According to McMahon, a critical benefit to Coronado would be that the bikes could decrease traffic around town to the Navy bases. He said that the company is currently in talks with the Navy to see how they could best be served. In any case, he said that LimeBike would spend time talking to city and Navy officials to “listen, look, and consider” what is most needed. “We don’t just dump bikes.”

The advantage of a dockless system is obvious – you can rent the bikes easily and leave them almost wherever you want. However, there can be problems with where the bikes end up – for instance, they could be left blocking a pedestrian walkway or all piled up in one location. LimeBike helps solve this by employing individuals who go around collecting the bikes and putting them back at high use locations (such as the ferry landing).

LimeBike’s first client launch site was the University of North Carolina Greensboro in May just this year. Since that time, LimeBike has provided bikes to eight different cities and a variety of college campuses. Most recently, LimeBike launched in Imperial Beach.

LimeBike IB

Imperial Beach represents LimeBike’s first entry into southern California. According to Imperial Beach’s Mayor Serge Dedina, “Bikes have always been a part of Imperial Beach culture… As the first Southern California town to partner with LimeBike, Imperial Beach will offer locals and tourists more options for mobility along the beach and around town. [It] is part of Imperial Beach’s mission to provide more accessible, affordable, and greener transportation alternatives to our community.”

Seattle has made headlines over the last few months with the shuttering of its traditional bike share system and the launch of a dockless bike share program. So far, according to Rachel Dovey, in Bicycling.com, the new program has been a “surprise success” since June, when three companies deployed their dockless bikes. According to Dovey, “local reports estimate that in the first week, total dockless rides quadrupled those of Pronto [the traditional bike share that was shuttered] on its best week.”

According to Coronado Mayor Richard Bailey, LimeBike is likely to be a topic on the Bike Advisory Committee Agenda in October. Pending the recommendation of the committee, it would then likely appear on a future City Council agenda.

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Luan Troxel
Luan Troxel
Luan’s background spans a range of industries from academia to management consulting to investment banking. Along the way, she earned an undergraduate degree in political science at Northwestern University, a PhD in the same field from the University of Michigan and an MBA from Columbia University. She has lived on both coasts and many states in between, as well as in Bulgaria and Germany. Have news to share? Send tips, story ideas or letters to the editor to manager@coronadotimes.com
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