This year, boost sales by capitalizing on the fortunes that fall brings each year. The return of the football, “Back to School”, Halloween, Thanksgiving, and Christmas always result in great marketing campaigns. Beyond that, many consumers have been “going without” for a year or more which will lead to bigger sales this fall as they restock.
Capitalize on the summer downtime by slowly reintroducing yourself to previous and potential customers. These tips will help!
1. Get Social…
Social networking has officially arrived for businesses of all sizes. If you don’t have a Facebook, Twitter, or YouTube account now is the time to set it up!
2. Update your blog…
Admit it, you had a great summer and your customers would love to hear about it! Update your blog with your stories, photos, and observations!
3. Join a trade association…
Most professionals that are not members of a trade association don’t realize what kind of opportunities they are missing out on. Whether you are just starting out or you are a seasoned professional, joining a trade association relevant to your industry can deliver significant benefits.
4. Update your print materials…
Let’s face it, most of us “set it and forget it” when it comes to print materials. Summer time is a great time to rethink your logo, business cards, and brochures. Nothing says professionalism like eye-catching and innovative print.
5. Redesign your website…
The internet has evolved since the recession began in 2008. Websites are wider, they have bigger graphics, and more animation. If you haven’t redeveloped your website in the last three years now would be a great time to get started.
This summer spend your downtime wisely by focusing on fall sales! For more information, tips, and advice visit us online at http://FlashPointCollective.net
