The Coronado Brewing Company’s (CBC) celebrated beer truck, a 1924 Model T named Olive Oyl, has quite an interesting history. The truck had spent its lifetime in the mountains of Colorado until about two years ago, originally as a working ranch truck, then later on as a parade vehicle with a steam calliope in the back. The truck was bright red and named “Whislin’ Ed.” These photos just arrived from a former owner, and tell the story of this faithful little cowboy truck better than words ever could. The fact that this old Model T has survived since 1924, with very little down time, is nothing short of a miracle. In a very short amount of time the little C-Cab truck has become a proud part of Coronado’s landscape, trading in her Colorado saddle for a Coronado surfboard. Currently Olive Oyl is owned by CBC and painted spinach green, with Model T-black fenders and running boards, and just a splash of purple pinstripe and trim (to match the CBC logo). The driver of the truck is Joe Ditler, editor of CORONADO Magazine and owner of Schooner or Later Promotions, a Coronado-based public relations company in business since 1984.
Joe Ditler is a professional writer, publicist and Coronado historian. Formerly a writer with the Los Angeles Times, he has been published in magazines and newspapers throughout North America and Europe. He also owns Part-Time PR (a subsidiary of Schooner or Later Promotions), specializing in helping Coronado businesses reach larger audiences with well-placed public relations throughout the greater San Diego County. He writes obituaries and living-obituaries under the cover "Coronado Storyteller." To find out more, write or call [email protected], or (619) 742-1034.
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