Thursday, November 26, 2020

A $Billion Reasons to Shop Local This Season

Coronado households generate $98,651 per day for businesses unconnected with our town!

Here are a few of the facts. In 2017, U.S. e-commerce sales totaled $453 billion. In other words, Americans spent over $1 billion online every single day!!! That translates into $3600 per household per year. If we do the math for Coronado, it suggests our 10,000 households generate $98,651 per day for businesses unconnected to our home town.

- Advertisement -

During the holiday shopping crush, it’s hard not to be drawn to the convenience of online shopping. But as we watch Amazon’s incredible sales growth (up 31% in 2017), we need to recognize the toll it is taking on Coronado’s businesses.

Coronado residents love our vibrant village atmosphere. Small, unique shops are as important to that ambiance as the charm of our historic homes and beautiful public spaces. Unfortunately, Coronado’s retail shops and restaurants have seen a noticeable decrease in sales in the last couple of years. Some of them are facing an unknown future due to changes in their property’s ownership. All of them are dealing with minimum wage growth and expected rent increases.

The Coronado Chamber of Commerce is asking our fellow residents to think twice before opting to send your hard earned money off the island. Consider whether a merchant in town might have just the right items for people on your shopping list. You will only find out if you wander through our lovely downtown with numerous new shops this year.

While e-commerce is certainly of huge value to the nation’s economy, let’s not let the role of the small business in our town disappear. They are part of the very fabric of our community, helping to make Coronado the exceptional town that it is.

If every Coronado household spent just $100 shopping local rather than off island this month, we would send $100,000 back into our community. Think before you click and protect our special downtown charm!


Support Coronado Journalism

Your support will help to expand coverage of the issues, people and events happening in our Coronado community. Local news matters!
Support The Coronado Times

Keep it civil. Comments may be removed or closed if they violate Terms of Service.



Election Integrity

Submitted by Frank CorahIt is vitally important in this contentious Presidential election that the American people, regardless of their political persuasion, trust the election...

Fate of The Ferry Landing Marketplace at Risk

Submitted by Marilyn FieldBad news for those who appreciate the quirky charms of The Ferry Landing Marketplace buildings: their fate is hanging in the...

This Isn’t Coronado

Submitted by Carolyn RogersonRecently Coronado has been in local news and national social media for a sad, shocking reason. Those who would not like...

Nick Kato for CUSD School Board 2020: Video Interviews

Submitted by Nick KatoHello Coronado! I’ve collected the various video interviews I’ve done with notable and well-respected members of the community. I’ve been so...


Health Officials Urge You to Keep Holiday Celebrations Small, Short and Safe

Given the surge in San Diego County cases and hospitalizations due to COVID-19, County health officials are urging San Diegans to keep Thanksgiving and...

Giving Thanks by Giving Back – Thanksgiving Meals to the Monarch School (video)

They are giving thanks by giving back… Coronadoans are providing 600 Thanksgiving meals today across the bridge to the kids of the Monarch School,...

Council Covers Parker Pump Station, Winn Room Upgrade, and Port Master Plan and More

The City Council meeting on November 17 started out on a positive virtual note with winners from the City of Coronado Recreation and Golf...

Honoring Our Veterans: Coronado Middle School Virtually Celebrates Take a Vet to School Day

Veterans Day originated from Armistice Day, which commemorated the end of World War I on November 11, 1918. It was proclaimed a federal holiday...

Danny’s Palm Bar & Grill Among Businesses that Received Cease and Desist Order from County

The County of San Diego sent out dozens of cease and desist orders to San Diego businesses that are not in compliance with county...