Free Online Marketing Seminar for Local Coronado Businesses

Update: Here is the PPT for those that missed the seminar: Online Marketing 102009 Tuesday October 20, 2009 8 AM – 9:30 AM Tent City Restaurant 1100 Orange Avenue Coronado, CA 92118 Can technology improve sales? Do social media tools like Facebook, Twitter and YouTube really build new business leaders? Can online marketing solutions make a difference to the bottom line of your business? The answer is “YES,” and you can learn how to build your own solutions at this FREE seminar. The Promote Coronado Committee (PCC) is hosting this educational seminar to give local Coronado businesses tips for adapting social networking tools for use in their business. Local case studies will be used that highlight how some Coronado businesses are taking advantage of this media. Whether you’re new to the subject or a seasoned blogger, this workshop can help you manage your online marketing for your store or restaurant. We are fortunate to have an expert instructor for this inaugural session – Steve Johnson, owner of eCoronado.com. Steve is a member of the PCC and has years of experience using these tools effectively. He is pleased to offer this information as part of his commitment to the community. Space is limited so reserve soon: Email [email protected] or call (619) 437-0254. The PCC is a grass-roots effort devoted to creating low-cost, short and long-term solutions to market Coronado. If you’d like more information about the group, please call Susan Enowitz, Director, Coronado Historical Association at (619) 437-8788 or Rita Sarich, Director, Coronado MainStreet Ltd. at (619) 437-0254. Online Marketing Seminar Agenda October 20, 8:00-9:30 AM 1. Welcome and Introductions 2. What is Online Marketing? What is free marketing? How to leverage your customers. 3. Basic SEO – Search Engine Optimization (metatags, rich text, sitemap) 4. Using Facebook to Promote Your Business (creating a fan page for your business) 5. Using Twitter to Promote Your Business (allowing people to ‘follow you’ for updates/offers) 6. Using YouTube to Promote Your Business (video overview or tour of your business) 7. Using eCoronado.com to Promote Your Business (pr, events, photos, videos) 8. Using Groupon.com to Promote Your Business (‘pay’ deals) 9. Website Analytics (using Google Analytics to track your visitors) 10. Questions and Answers