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William Travis Morgan (1928-2019)

William Travis Morgan (27 April 1928 – 30 December 2019)

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William Travis Morgan, former CEO of mutual fund pioneer Waddell & Reed, and beloved husband, brother, father, grandfather and great-grandfather, left this life on December 30, 2019, passing away peacefully in the arms of his loving family, after 91 full years of life.

Born into modest means during the Great Depression in rural West Texas, W. T. (Bill) Morgan spent his childhood raised by his parents J. T. and Willie E. (Leveridge) Morgan in Throckmorton and Big Spring, Texas. He attended Hardin Simmons University (later honored as Distinguished Alumni of the Year).

A Naval Aviator decorated for valor during the Korean War, he attained the rank of Lieutenant. Stationed aboard the USS Philippine Sea and USS Kearsarge, he flew the storied AD Skyraider in attack squadron VA-115 on many dangerous missions (one of his planes has survived in the collection of Apollo 8 astronaut William A. Anders).

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Returning to civilian life, Morgan joined Waddell & Reed as a sales rep, rapidly rising through the ranks to become President, CEO and Chairman of the Board (the first in the company’s history to do so). He managed W&R’s explosive growth until his retirement in 1993, having worked for the same company for 38 years, leaving a lasting legacy of success.

He showed the same loyalty and undying commitment in his private life. While stationed at North Island Naval Station, he was introduced to Coronado native Melody La Mon Hyde. It was love at first sight. They married in 1952 and remained joyously united for 67 years.

Bill is survived by his wife Melody; four children – Bill Jr., Mark, Paul, Cee-Cee – and their spouses; eight grandchildren; three great-grandchildren; his brother Harlan and sister Mary Beth; and by an extended network of close family members.

Along with his illustrious financial, military and academic careers, Bill was a member of several associations, volunteer groups and charitable communities, including Naval Aviators, Rotary, Roundtable, Christ Church, the Optimists Club, Coronado Golf Club and the Coronado Historical Society.

He lived most of his rich and eventful life in California. After a sixteen-year stay in Kansas City (Waddell & Reed headquarters), he and Melody briefly returned to their home in Mandeville Canyon before relocating back to Coronado.

Bill Morgan was revered for his generosity, humility, honor, brilliant strategy, steady leadership, calm unflappable manner, strong moral compass, compassion, insightful storytelling and witty sense of humor. His laughter was contagious, and able to defuse nearly any situation. He was loved and respected in equal measure. Many used the same phrase to describe him: “The finest man I ever knew.”  He is deeply missed, even as his spirit continues to watch over his ever-expanding family and surviving friends and colleagues. We shall not see his like again.

Services will be private. In lieu of flowers or gifts, the family requests that donations be made to Christ Church of Coronado or to the charity of your choice.

To share remembrances of Bill and his remarkable life, go to:




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Managing Editor
Originally from upstate New York, Dani Schwartz has lived in Coronado since 1996. She is thrilled to call Coronado home and raise her two children here. In her free time enjoys hitting the gym, reading, and walking her dog around the “island.”Have news to share? Send tips, story ideas or letters to the editor to:


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