What could be more “Coronado” than Navy Seals skydiving over the Hotel del Coronado, displaying the American flag, over the beach dunes that spell out “Coronado”?
I can’t think of anything more quintessentially Coronado. Ron Lee and Todd Lee, co-owners of Skydiving Innovations (SI), felt that too and that’s exactly why they envisioned this event.
Wish you had been there to see it happen? Scroll down on the SI website and you can experience the entire landing via Go-Pros that were attached to the helmets of the parachute jumpers. It’s pretty spectacular to watch them land on Del Beach. And if you’re like me, this is closest I’m ever going to get to jumping out of an airplane, over the Del or not.
Ron and Todd’s Bonita, CA based company, Skydiving Innovations (SI), is an aerial and ground entertainment company that provides aerial shows and team building events using retired and active duty service men and women, as well as civilian professionals.
Their mission is to provide extra-ordinary experiences for the work forces of businesses, groups, and major corporations. They do this by dazzling employee spectators on the ground or thrilling executives by taking them on a tandem jump.
In essence, Skydiving Innovations provides branding for the company logo by connecting the corporation’s brand with this peak experience.
For example, instead of the American Flag, eCoronado.com publisher, Steve Johnson, could do a tandem jump with SI with an eCoronado.com flag and then parachute to the ground to greet the writers and editors. Maybe a reception at the Del… I’d be up for that.
There are a lot of people who like skydiving and plenty of people who will jump for shows at fairs and concerts simply because of this enjoyment, so I was curious as to how Ron and Todd and SI are now jumping on the Midway, landing on Del Beach, and starring in commercials and film.
How did they take skydiving beyond a basic level to create these epic-size productions?
Many of us in Coronado understand the power of connection to a life-long community. Some residents’ families have lived on the island for generations. They draw great assurance, stability, and wings from their connection to this beautiful hometown.
Yet, many in Coronado draw strength from the opposite experience. Navy families, in particular, site the frequent relocations during childhood as something that gave them strength and confidence.
Ron was not a Navy kid, but he understands the childhood experience of moving often and the benefits it can bring. Ron’s father was a scientist and a researcher whose work relocated Ron and the rest of his family to Canada, Mexico, Guatemala, and England. Ron only spent one year in Japan, his senior year in high school, at the American School in Tokyo, Japan.
So like many Navy kids, Ron grew up with an open-mindedness to new experiences. Ron’s first jump out of an airplane with a parachute came from a youthful adventurous spirit. Friends just talked him into doing it.
Being an entrepreneur takes a lot of courage and sense of adventure as well. Talking with Ron, I sensed that his entrepreneurial drive also came from this constant moving around the world as a child.
After that first jump, Ron went on to create a company that did sky jumps for concerts, county fairs and the like. Ron and Todd enjoyed running their small business, but they wanted to do something bigger; not only financially but also something with greater meaning.
About that same time, 1988, Ron was introduced to a Navy SEAL, a former member of the Navy’s Leap Frog demonstration team, who would be able to help Ron on jump shows, and who became the company’s first of many gifted demonstration skydivers from the Naval Special Warfare (NSW) community. Ron told me that, “as soon as we had the quality and integrity of skydivers from the SEAL community, the whole paradigm of our business changed. Now we were working with elite excellence; people who executed precision aerial performances as part of their daily job within the US Navy. It completely upped our game. We could feel it in the audience, we could feel it with our staff and I could feel it in myself.”
Excellence, personal and corporate, is the focus of SI. Ron explained that after an SI experience, executives go back to work with the understanding that anyone can be extraordinary, that anyone can persist in valleys, and that excellence is simply a state of mind you adopt. His goal for participants is for them to go back to work inspired and better able to lead their corporate team.
The goal of SI is to be another conduit to remind us that, “if we want something bad enough, we will do it; and if we are afraid of success, we will sabotage ourselves.”
I told Ron that there was no way I could jump out of airplane. I could almost see his knowing smile on the other end of the line as he said: “That is what you think now; but people go out, they tandem jump with one of our professionals, they have this amazing experience, and they are profoundly transformed into a new way of thinking as to what is possible.”
Importantly, SI has been incident free and accident free for 30 years. This includes not only straightforward events, but technical events such as landing on the Midway docked in downtown San Diego.
Ron emphasized that his wife Todd, who runs the ground/safety operations, is the more important person in the organization. If I was going to ever put my life in the hands of a partnership, I’d like them to have worked together for a while. After 38 years of being together and 28 years of marriage, and 30 years of being business partners in Skydiving Innovations, I think we have that with Ron and Todd.
In addition to the skydiving events, Skydiving Innovations provides boot camp experiences at corporate events.
SI also has a strong philanthropic commitment to the Navy SEAL – Naval Special Warfare Family Services.
I don’t think I’ll be jumping out of airplane soon, but Ron’s enthusiasm for his work and his belief that anyone can accomplish any goal with enough commitment and persistence had me entertaining the idea.
The boot camp may be easier to talk me into. The folks in the pictures look like they are having a lot of fun. Maybe that could be the next eCoronado.com team building event…
You can also find Skydiving Innovations on their facebook.com page.