Newly formed bBIG Communications to expand digital, mobile, social, and point-of-sale media platform of #1 shopping network for military families and global consumer brands
Coronado, CA January 29, 2014 MyMilitarySavings.com, the #1 shopping network for military families today announced new ownership under bBIG Communications, a new digital marketing firm formed by the merger of three companies including MyMilitarySavings.com, ActionPak Marketing, and Market Tactics, Inc.
The newly created bBIG Communications will focus on expanding its staff, technology, and services in support of their comprehensive marketing platform that integrates digital, mobile, social, and point of purchase savings for military families. MyMilitarySavings.com currently employs active military spouses who are tasked with blogging, social networking, promotional postings, and ongoing engagement with a community now reaching 1.8 million authorized military shoppers.
“It’s difficult to find a more engaged community than military spouses,” states Bobbi Pack, Army Wife Referral Marketing Coordinator whose team has generated over 67 million post views on the MyMilitarySavings.com Facebook Page alone.
Historically, military families have relied on brick and mortar commissaries and exchanges for their groceries, personal items, and various consumer goods. With the shift to digital and mobile commerce over the last few years, military consumers like other shopper segments,have embraced these technologies in search of savings, coupons, promotional information, product reviews, and other shopping needs. In 2011, Denny and David Gibson launched MyMilitarySavings.com and in a little over two and a half years, their digital community has grown to a membership exceeding 50,000 military families (up 40% from one year ago) with advertising support from over 280 global brands from companies such as Kraft Foods, Kellogg’s, J.M. Smucker Company, PepsiCo, Nestlé Purina, Johnson & Johnson, Hershey’s, BIC, Diageo, Dr Pepper Snapple Group and others.
Today, MyMilitarySavings.com is an ever expanding, direct-to-consumer network targeting the military channel, a global market representing over 12 million shoppers and more than $20 billion in annual sales. The network offers families of Active Duty, Retired, Reserve and Guard members comprehensive promotional content that includes standard savings of 30% below civilian prices for products merchandised in the commissaries around the globe. Through exclusive manufacturer coupons, discounts, recipes, contests and promotions, leading brands are increasingly tapping into the MyMilitarySavings.com distribution network to generate consumer awareness for their offers, stimulate new product trials, and ultimately increase sales and loyalty for their brands.
“The timing was right for a corporate growth event that combines additional resources under one roof to benefit our military families and advertisers,” states Dave Gibson, CEO, bBIG Communications. “Initially, the merger will mean the launch of new coupon programming in May 2014, more resources for our brand partners, and the ability to increase our shopper savings programming beyond packaged goods to include both soft and hard lines, like clothing, footwear, TV’s, electronics, and other household products.”
For their growing list of brand sponsors and consumer packaged goods advertisers, MyMilitarySavings.com provides a unique opportunity to support and connect directly with military families around the world. It’s the only direct to military digital, social and mobile media network tied to in-store integration. The tight integration and turnkey programming provides consumer marketing professionals with highly targeted reach combined with detailed analysis for greater visibility into their military channel marketing spend.
“MyMilitarySavings.com has played a key role in helping Kraft execute highly targeted and cost efficient options for improving both our sales and relationships with military families,” states Christine Huie-Roy, collaborative marketing manager, Kraft Foods. “The detailed marketing data that they provide has been critical in reconfirming and advancing our digital, social, and mobile engagement with this growing, very special audience.”
MyMilitarySavings.com is a proud supporter of The Defense Commissary Agency (DeCA) headquartered in Fort Lee, Virginia which operates a worldwide chain of commissaries providing groceries to military personnel, retirees and their families.
Learn more about bBIG Communications and merged companies at bBIG Communications
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About Us
MyMilitarySavings.com is the #1 destination site for military shoppers providing family savings and promotions to over 50,000 members. It’s the first digital, social and mobile media network designed exclusively for military families who receive daily savings from leading brands like Kraft Foods, Kellogg’s, Del Monte Foods, Beam, Hillshire Brands, Huhtamaki, E&J Gallo, Campbell Soup Company, Nestle USA, BIC, Hershey’s, and more. Headquartered in Coronado, CA, We are dedicated to helping military families serve, save, and enjoy! Join for free today at MyMilitarySavings.com
