Monday, June 27, 2022

Smart & Final Extra! Shares More Details About Coronado Opening & Products Carried

Coronado residents will be pleased to know that Smart & Final Extra! is not a warehouse store, but will instead be a grocery store designed to meet the needs of Coronado’s community. Even with the new format, consumers can still expect prices that will be 16% lower than conventional prices at competing chains.

Coronado's new Smart & Final Extra! is scheduled to open no later than June of 2016.
Coronado’s new Smart & Final Extra! is scheduled to open no later than June of 2016.

When Haggen announced it was closing its doors, many Coronado residents speculated what could fill the empty store space at the 150 B Avenue location.  Residents took to social media urging neighbors to sign an online petition to bring Trader Joe’s to Coronado.  Others debated that Trader Joe’s would compete with their beloved Boney’s Bayside Market, and said that grocery store chains such as Gelson’s Markets or Bristol Farms would be suitable options to replace Haggen.  Several people expressed their concerns that Vons, the only remaining large chain grocery store, would be unable to meet the needs of the entire Crown City.  Some local people suggested that a store like Target would be a welcome and much-needed addition to the island.

The currently empty Haggen at 150 B Avenue is the future home of Smart & Final Extra!
The currently empty Haggen at 150 B Avenue is the future home of Smart & Final Extra!.

On November 30th when residents caught wind that Smart & Final was acquiring the Haggen location in Coronado, there was a collective sigh of dismay throughout Coronado as people immediately pictured a bulk grocery store becoming part of the community.  People took to social media again, posting negative comments about Smart & Final while a few defended the chain.

Many Coronado residents were disappointed when they heard that Smart & Final would be the new store to take over the previous Haggen location because they pictured a Smart & Final like the one on Midway Drive in San Diego, which is a warehouse store, coming to Coronado.
Many Coronado residents were disappointed when they heard that Smart & Final would be the new store to take over the previous Haggen location because they pictured a Smart & Final like the one on Midway Drive in San Diego, which is a warehouse store, coming to Coronado.

What was wrong with Smart & Final?  Why did some residents think it wasn’t a good fit for Coronado?  Smart & Final’s legacy stores are bulk stores, which are primarily designed to meet the needs of businesses.  The legacy stores, such as the Smart & Final located at 2804 Midway Drive in San Diego, is a store where customers can purchase apples, but only if they want to purchase an entire bag of apples.  It’s a warehouse style store where people can purchase containers of Kool-Aid large enough to make 136 cups, stock pots that hold 40 quarts, or a box containing three 121 fluid ounce bottles of Clorox commercial bleach.  People imagined a store that had its meat and produce in the same single refrigerated aisle as the type of store that was coming to Coronado, and pictured a store that only offered “Fiesta Size” bags of tortilla chips.

This type of warehouse style bulk selection, which is typical of the legacy Smart & Final stores like the one on Midway Drive in San Diego, is different than the Smart & Final Extra! format that is coming to Coronado.
This type of warehouse style bulk selection, which is typical of the legacy Smart & Final stores like the one on Midway Drive in San Diego, is different than the Smart & Final Extra! format that is coming to Coronado.
Produce, meat, and stock pots all in one aisle are something customers may find in the legacy style Smart & Final store on Midway Drive in San Diego, but that's not what they will find at the new Smart & Final Extra! store opening in Coronado.
Produce, meat, and stock pots all in one aisle are something customers may find in the legacy style Smart & Final store on Midway Drive in San Diego, but that’s not what they will find at the new Smart & Final Extra! store opening in Coronado.

Smart & Final is NOT coming to Coronado!  Smart & Final Extra! instead will be replacing Haggen.  What is the difference between the legacy warehouse store and the Extra! store?  According to Marisol Marks, Director of Communications for Smart & Final, there is a world of difference.  Coronado residents will be pleased to know that Smart & Final Extra! is not a warehouse store, but will instead be a grocery store designed to meet the needs of Coronado’s community.  Even with the new format, consumers can still expect prices that will be 16% lower than conventional prices at competing chains.

The new Smart & Final Extra! will offer deli and meat selections and specialty products such as oven-roasted chicken.
The new Smart & Final Extra! will offer deli and meat selections and specialty products such as oven-roasted chicken. (Photo courtesy of Smart & Final)

Ms. Marks says that Smart & Final Extra! will offer the “best of both worlds” to Coronado, providing “quality, value, and convenience” to households and businesses.  The new store, which will open no later than June of 2016, will have a “farmers market feel” to it.  Customers will not only be able to purchase individual pieces of fruit, but they will be able to enjoy a full organic section of produce.  She adds, “The Smart & Final Extra! store includes:  expanded frozen, deli and meat selections; warehouse club sizes as well as smaller, more convenient sizes; specialty products such as oven-roasted chicken and dry-bulk goods by the pound; fresh seafood; fresh produce; and an expanded natural and organic product line.”

Smart & Final Extra! is different than the legacy Smart & Final store, which only allows for produce to be purchased in bulk. At the new Smart & Final Extra! store, customers will be able to choose individual pieces of produce like they can in traditional grocery stores.
Smart & Final Extra! is different than the legacy Smart & Final store, which only allows for produce to be purchased in bulk. At the new Smart & Final Extra! store, customers will be able to choose individual pieces of produce like they can in traditional grocery stores. (Photo courtesy of Smart & Final)
Shoppers can expect a "farmers market feel" and a full organic section in the new Smart & Final Extra! that is coming to Coronado.
Shoppers can expect a “farmers market feel” and a full organic section in the new Smart & Final Extra! that is coming to Coronado. (Photo courtesy of Smart & Final)

Coronado shoppers, those shopping for their individual households as well as those who are shopping for their local businesses, will discover that Smart & Final Extra! is a one-stop store geared toward meeting all of their customers’ needs, both big and small.  They will be able to shop for national brand products as well as local products.  Ms. Marks is adamant that Smart & Final Extra! is dedicated to considering the specific needs of Coronado shoppers, and will be open to exploring options for fresh lunch items like their Extra! store in Los Angeles, which has a selection of fresh sandwiches.  They are willing to take suggestions from shoppers in Coronado for items such as sushi, salad bars, and a bakery, and will have a full meat section with fresh meat selections.

Smart & Final Extra! will have bulk items available for households as well as business owners.
Smart & Final Extra! will have bulk items available for households as well as business owners. (Photo courtesy of Smart & Final)

Will Coronado shoppers be willing to give this new Smart & Final Extra! a chance?  Cathy Hacker is willing to do so.  She says, “I’m looking forward to Smart & Final coming to town.  The ones I’ve been to are great.  What I like about Smart & Final is that you can buy bulk and non-bulk items.  It will be nice to have that option.  They have great prices too.  I just hope people will give them a chance.”

A sample of what shoppers can expect of the new Smart & Final Extra! format.
A sample of what shoppers can expect of the new Smart & Final Extra! format. (Photo courtesy of Smart & Final)

Other residents such as Judith Mansfield, who was once in the catering business and loves to cook, is still “extremely disappointed” that Smart & Final Extra!, which she likens to a Walmart, is coming to Coronado.  She said she will “maybe check it out” once it opens, but worries that it’s going to create more bridge traffic and “ bring new clientele” to Coronado.  Ms. Mansfield thinks that “it’s appalling that our beautiful city” will not be “represented well” by this new store, and is frustrated that Coronado residents “did not have any say” in which store replaced Haggen.  She wishes there was a high-end store that offered a selection of gourmet goods and cheeses, and that it was the kind of store that included a bakery where residents could buy cakes.

Some Coronado residents are still disappointed that even with its new format, that Smart & Final Extra! won't be the right fit for Coronado.
Some Coronado residents are still concerned that even with its new format, Smart & Final Extra! won’t be the right fit for Coronado. (Photo courtesy of Smart & Final)

Hiring has already begun, and Ms. Marks states that the chain will consider all qualified candidates, including anyone who worked at the now-closed Haggen.  Anyone who is interested in employment should check Craigslist for advertisements about Smart & Final Extra! job fairs.

Shoppers will be able to purchase items in regular and bulk sizes at the new Smart & Final Extra! store.
Shoppers will be able to purchase items in regular and bulk sizes at the new Smart & Final Extra! store. (Photo courtesy of Smart & Final)

Smart & Final Extra! is a “value-oriented retailer,” says Ms. Marks, who adds, “We’re excited about the opportunity to present the new Smart & Final Extra! one-stop shopping experience to the community of Coronado.”   Even though the grand opening date is still undetermined, Ms. Marks states that everyone at Smart & Final Extra! is planning on “putting our best foot forward” as they “partner with the local community.”  There will be a business preview event that local businesses will all be invited to, and there will be a grand opening celebration for all of Coronado.

The new Smart & Final Extra! store opening in Coronado will offer national brand as well as local brand products.
The new Smart & Final Extra! store opening in Coronado will offer national brand as well as local brand products. (Photo courtesy of Smart & Final)



Coree Cornelius
Coree Cornelius
Resident, Educator, Military Spouse, and Mother."I haven't been everywhere, but it's on my list." - Susan Sontag.Have news to share? Send tips, story ideas or letters to the editor to: [email protected]
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