Sunday, January 5, 2025

JR Surf Contest at Shipwreck Beach November 30th


Winner of last year’s Jimmy Reilly Longboard Contest, Mike Gillard, showing winning form on the nose of his surfboard. Photo by Alan Jackson.

CORONADO – For 30 years friends of Jimmy Reilly have celebrated his life on the anniversary of his death in the form of a longboard surfing contest.

Now, three decades later, it is no longer just about JR. It’s a celebration of a lifestyle, an appreciation for the beach and a growing movement to support Coronado middle and high school students through funding of their surfing programs.

The JR Longboard Contest takes place Saturday, November 30, at 7 a.m. at the beach commonly known as “Shipwreck Beach” – accessible via the public parking lot off Avenida de Las Arenas, Coronado Shores. The event is sponsored by the Coronado Surfing Association, a non-profit organization designed to support Coronado youth.

This is the oldest continually staged surfing competition in San Diego County. First designed as a memorial event for a fallen friend, it has, over the years, become one of Coronado’s most publicized and anticipated events, often attracting television news teams from across the bridge, and always drawing a large group of spectators to the beach.

One of the success stories stemming from the JR Contest and the Coronado Surfing Association is Taylor Jensen, current and two-time World Longboard Surfing Champion. He will be defending his title in China the day of the contest but has become an iconic hero to the young surfers of Coronado, and frequently returns to the island.

Competitors will surf in multiple categories: Men’s Open; Women’s Open, Legends (60 and over); Junior Men’s (15-18); Junior Women’s (15-18); Junior Boy’s (14 and under); Junior Girl’s (14 and under); and a new event this year, a Menehune Expression Session for the smaller children (10 and under).

An awards ceremony will take place at Coronado VFW Post 2422 that evening, with music provided by Coronado’s oldest Rock ‘n’ Roll band, the West Coast Iron Works. There will be food, a no-host bar for the adults, and a raffle with a wealth of prizes that include surfboards, wetsuits, skateboards and a new bike.

Mary Ellen Rogers, winner of last year’s JR Contest, is one of the strongest surfers on the distaff side of the draw this year. She has been training all year to defend her title. Photo by Alan Jackson.

Entry applications are available at local surf shops and by visiting www.coronadosurfingassociation.com. Contest entry fees are $65 for the Men’s and Women’s Open, and Legends; $25 for all other divisions; and $15 for the Menehune event. Those wishing to attend the awards ceremony, dance and dinner can purchase tickets in advance for $20.

The contest will sell out, as will the awards ceremony/dinner. Competitors, and those wishing to attend the evening event, are encouraged to purchase their entries early. Raffle tickets are also on sale now.

For more information on contest entries or sponsorships, please call Krizta Dwyer at (619) 325-9802 or write [email protected]. More information is available at www.coronadosurfingassociation.com.

Taylor Jensen, two-time World Longboard Surfing Champion, will be defending his crown in China this month. He is a product of the Coronado Surfing Association. Photo courtesy Coronado Surfing Association.

This release prepared by Joe Ditler and Part-Time PR, serving all of Coronado’s public relations needs. For more information on promoting your product or business, call (619) 435-0767, or write [email protected].



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Joe Ditler
Joe Ditler
Joe Ditler is a professional writer, publicist and Coronado historian. Formerly a writer with the Los Angeles Times, he has been published in magazines and newspapers throughout North America and Europe. He also owns Part-Time PR (a subsidiary of Schooner or Later Promotions), specializing in helping Coronado businesses reach larger audiences with well-placed public relations throughout the greater San Diego County. He writes obituaries and living-obituaries under the cover "Coronado Storyteller,” capturing precious stories of our friends, neighbors, veterans and community stalwarts. To find out more, write or call [email protected], or (619) 742-1034.

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