New Smart & Final Extra! Serves Up Sushi

Grocer Debuts New Item in Coronado

LOS ANGELES – March 4, 2016 – Smart & Final, the value-oriented food and everyday staples retailer for household and business customers, announced today that sushi is now available in its new Smart & Final Extra! store in Coronado. The grocer opened the store last month at 150 B Ave. and promised that sushi, a local favorite, would be forthcoming. Now, it is here.

A sushi chef will be on site daily to prepare fresh, restaurant-quality sushi from 9 a.m. to 6 p.m.Smart and Final sushi

“This is a Smart & Final first,” said Smart & Final President and CEO Dave Hirz.

“We are constantly evolving based on customer feedback and one of the items we found was a favorite in Coronado was sushi. So we are debuting sushi in Coronado and have plans to offer sushi in other select locations,” Hirz said.

Shoppers can select from a variety of options including New York Crunch Roll (crab salad, avocado and cucumber topped with crab stick, spicy mayo, sushi sauce and fried onion); Snow Fox #9 (imitation crab salad, avocado, cucumber, cream cheese, and jalapeno topped with spicy mayo, sushi sauce, fried onions and sriracha); and Dynamite Roll (spicy tuna roll covered with spicy crab salad and topped with sriracha hot sauce and a dash of shichimi, a blend of Japanese herbs and spices).

The new store is 25,540 square feet in size. In comparison to traditional Smart & Final stores, Smart & Final Extra! stores offer shoppers expanded frozen, deli and meat selections, a full fresh produce section, organic and natural food products, more high-quality perishables, a wide selection of private label offerings and products offered in a broad range of sizes.

Additionally, the new store includes unique products such as oven-roasted chicken, self-serve dry bulk goods by the pound and baked goods from a hot, on-site bakery.

The Smart & Final Extra! format provides a one-stop shopping experience where businesses and organizations, as well as households, can purchase grocery and everyday staple needs while also stocking up on thousands of club-size products, all without a membership fee.


About Smart & Final

Smart & Final is a value-oriented food and everyday staples retailer for household and business customers. The Company is headquartered in Los Angeles, where it was founded more than 140 years ago, and operates more than 270 grocery and foodservice stores under the “Smart & Final,” “Smart & Final Extra!” and “Cash & Carry Smart Foodservice” banners in California, Oregon, Washington, Arizona, Nevada, Idaho, with an additional 15 stores in northern Mexico operated through a joint venture. 

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Originally from upstate New York, Dani Schwartz has lived in Coronado since 1996. She is thrilled to call Coronado home and raise her two children here. In her free time enjoys hitting the gym, reading, and walking her dog around the “island.”Have news to share? Send tips, story ideas or letters to the editor to: